01
The phone
The action fits the screen the visit arrives on.
BRIEF 05 OF 06 · PHONE, LANGUAGE, ACTION
Phone-first screens
The important action designed for a phone, with the desk view kept in agreement.
THE BRIEF
The campaign is about to send people to a screen that was designed for a desktop demonstration.
- 01 The phone
- 02 The words
- 03 The reach
THE PIECE
How this brief is actually done
A fast page still fails if the person cannot see what to do next. The work is the order, the words, and the one action. It is not a coat of paint on a flow that is still unclear.
The desk layout follows the phone. It does not introduce a second way of working, and it does not hide the action in a menu that only fits a wide monitor.
MitCoral does not show a fake device frame as proof of a client. The piece is the decision: phone first, plain language, action within reach.
INSIDE THE PIECE
What it holds
02
The words
Labels say what happens next, in the words the audience already uses.
03
The reach
The next step is visible, not buried in a menu.
THE LIMIT
What this page will not claim
We do not decorate a task that is still unclear. If the action itself is wrong, the screen will not save it.
THE FIRST VERSION
From the first call
Three marks. The page goes into real use before the scope grows.
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01
Task
The one action the screen has to make easy.
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02
Phone
That action, in plain language, on a small screen.
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03
Desk
The same action at a desk, without a second product.
THE SERVICES
Which services this brief uses
ON THIS BRIEF
Questions teams ask
Is this a visual identity project?
No. It is the screen the campaign lands on. Colour and type follow the action. They do not lead.
Do you design desktop first?
No. The important action is settled on a phone. The desk view keeps it.
Will the portfolio show a client interface?
No. It shows the brief. A client screen is published only with permission, and none is invented here.
The other briefs
Same studio. The piece changes with the work.